These dudes raised $11M so coffee shop owners only need 1 app to run their biz

@naboohoo

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SoundTikTok sound · A.Vivaldi The Four Season, Summer Presto; Tempo Impetuoso

Promoted product

Driposdripos.com

Coffee Shop POS System | All-in-One Operating System

Why it worked

The video leverages a high-value news hook about a successful funding round to establish credibility before pivoting to a community-building CTA.

Summary

The creator discusses the startup Dripos, which raised $11 million to provide an all-in-one management platform for coffee shops. He highlights their growth and backing by prominent investors before inviting local founders to join his community.

Structure

1Hook about the $11M raise
2Introduction of Dripos as an all-in-one solution
3Explanation of the problem (fragmented software) and Dripos's solution
4Review of company traction and funding
5

Original caption

Theses dudes set out to help coffee shops build their own app but now theyre the 1 app to manage a coffee shop’s business. And they just raised a whopping $11M for their business! #greenscreenvideo #greenscreen #startup #startupshowup #founder #investor #investment #coffeeshop

More from @naboohoo

Product placement

Dripos is the subject of the video, shown through screen recordings of their website and news articles.

Call to action

Shoot me a DM if you're in the Bay Area. Join that discord and shoot me a DM.

On-screen text

These dudes raised $11M so coffee shop owners only need 1 app to run their biz

Transcript

These dudes raised $11M so coffee shop owners only need 1 app to run their biz. Now it's been a bit but I'm Nabeel. Got a niche to build and a bigger itch to invest. Shoot me a DM if you're in the Bay Area. Well my guys Avery and Jack are the co-founders of Dripos. Dripos is basically one app that integrates with all the other softwares that a coffee shop owner would use. Typically coffee shop owners or just restaurant owners in general on board a bunch of software applications like marketplace software, think of DoorDash, inventory management, loyalty software, point of sale and a bunch of other crap. And so Dripos is the one glue that connects them all by connecting the registers, self-service kiosks, creating a mobile app, connecting an online order to even delivery in one place. Now let's talk traction. These guys aren't doing too shabby. Now in 46 out of the 50 states with their locations booming by 400% year over year and they're transacting hundreds of millions of dollars in payments. And looking at their investment rounds, total raise of money to date $17.4 million. And their $11 million dollar Series A round, that's pretty big dogs invest, one of those being Base10. Same folks who've invested in Stripe, Plaid, Brex, Instacart and a bunch of other household names. With even our boy Michael Seibel, the managing director of Y Combinator, being an angel in this past round. They got me thinking we'd be approaching these restaurants and bars in a different manner. So my founders out there, keep grinding. And for anyone in the Bay Area, join that discord and shoot me a DM. Thinking about creating a closed group that meets once or twice a month. Happy building.