Europeans beat Americans in one category

@joshrozin

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4.7K

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118

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SoundTikTok sound · original sound - joshrozin

Promoted product

Stompersstompers.app

Stompers: The free pedometer and step tracker game. Stay motivated by having fun while burning calories with your friends and family.

2 videos

Why it worked

The video uses a relatable and slightly provocative premise (national competition) combined with a visual demonstration of the claim using a gamified app, creating a sense of intrigue and encouraging viewers to check out the app.

Summary

The creator claims Europeans beat Americans in one category: steps taken. They show an app called Stompers.app where users compete in daily step races, highlighting how Europeans are outperforming Americans in the app's rankings.

Structure

1Claim: Europeans beat Americans in one category
2Demonstration of American friends' low step count
3Demonstration of European friends' high step count
4

Original caption

Europeans beat Americans in one category and thats IT!!! I WILL NOT TAKE ANY MORE AMERICAN SLANDER (i am canadian) #steps #europeansummer #stompers

More from @joshrozin

Product placement

Stompers.app (app where users compete in daily step races) ACTS - it displays user progress and rankings, which is the core function of the app. Removing it would change what happens in the video.

On-screen text

Europeans beat Americans in one category and thats IT!!! I WILL NOT TAKE ANY MORE AMERICAN SLANDER (i am canadian)

Transcript

Europeans beat Americans in one category and that's it this category is not even close and that's it this category is not even close I know what you're thinking Oui oui *speaks fluent french* Je m'appelle... that's not true so this is all my American friends you can see they have walked not a lot today I slide all the way to the right you can see the Europeans just kicking our asses this is an app where you can compete in a daily race with your friends on how many steps you can take that's all they have their stinky little steps