Why it worked
The video provides high-value, actionable career information for a specific audience, creating a sense of urgency and utility that the creator is a helpful resource.
Summary
The creator shares information about a remote job opening for a TikTok publisher at the NBA. She provides details about the role, pay, and application process, encouraging her followers to apply.
On-screen text
NBA's Social Media team is hiring!
Project Employee, NBA Social Content - Tiktok
REQ ID: 10981
LOCATION:
Secaucus, NJ, United States of America(US), 07094
WORK OPTION: Remote
Education:
Bachelor's Degree in Communications or
related field preferred
Salary Range: $2,307.69/biweekly
Required Skills/Knowledge:
Strong knowledge of creating content for
multiple social media platforms, with
experience working for a sports brand, media
organization or other entertainment brands
Knowledge of the NBA at an expert level, and
is passionate about the stories
surrounding the league, including games,
statistics, standings and history of the league,
as well as excellent understanding of
basketball stats and analytics, the roles of
the game and the history of the game
Willigness to work a flexible schedule as this
position may include working days, nights,
weekends and holidays based on the NBA
schedule
Strong understanding of the NBA's social
voice
Understanding of available data and metrics
on each vertical video platform and how to
interpret them to inform decision making
Ability to work on deadlines and handle
multiple tasks at once with a precise and
detail-oriented approach
Perform in a fast paced environment
while handling critical tasks in a composed
and timely manner
Excellent organizational and project
management skills
Great communication skills and ability
execute feedback given
Must be a team player who can work
collaboratively
Major Responsibilities:
Assist with managing content for the NBA's
TikTok account, which includes:
Content planning for daily and nightly
publishing focusing on NBA stories,
as well as platform trends
Creating unique content around NBA
stories and trending, which may include
working with the video content creation
team and content design team
Publishing multiple pieces of content
each day and/or night by writing copy,
selecting hashtags, tagging appropriate
accounts and using any necessary
effects, filters or text over the content
Analyzing metrics to optimize content to
continue to increase views and
engagement
Educating internal team on top
performing content and current trends
on the platform
Ability to assist with creating content for
additional NBA vertical video platforms,
including Facebook Reels, Instagram Reels,
Snapchat Spotlight, YouTube Shorts and
Stories across multiple platforms
ASSIST WITH
MANAGING THE NBA'S
TIKTOK PAGE AND
CREATING CONTENT
FOR AN ACCOUNT
WITH OVER 20M
FOLLOWERS!
Apply here