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25.8Talking HeadContrarian hook
Hook
Nothing makes me scared. Do you see my hands? Do they look like they're shaking to you?
@sarahxu21
4.4K followers · usually 3.9K views a post
Views
114.1K
Likes
10.9K
Comments
123
Shares
361
Why it worked
The video leverages a popular, high-energy audio trend to create a relatable and humorous contrast between two common work environments, which resonates with a large audience of young professionals.
Summary
A creator makes a humorous video comparing her experience working in startup marketing versus her current corporate job. She uses a popular audio trend to emphasize her lack of fear in the corporate environment.
Structure
- 1Creator introduces the topic of startup vs corporate life
- 2Creator uses a trending audio to express confidence
- 3Creator shows her hands to demonstrate she is not nervous
On-screen text
me after working 2 years in marketing at start ups and now going corporate
Transcript
Nothing makes me scared. Do you see my hands? Do they look like they're shaking to you? No.
Original caption
lmao my resting heart rate is much slower now 😂💀 #startuplife #corporatelife #nyc #corporatehumor
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