@sarahxu21 — 20x breakout

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to men who support women/poc/queer communities in red states:

@sarahxu21

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Why it worked

The video succeeds by tapping into high-emotion political discourse with a specific, actionable, and positive call to action that fosters community and empathy.

Summary

The creator, who moved from Texas to New York, encourages men living in red states to actively check in on and support the women, people of color, and queer individuals in their lives. She emphasizes the importance of making these groups feel safe and supported in their communities.

Structure

1Creator introduces her background in Texas
2She contrasts her current safety in a blue state
3She issues a call to action for men in red states
4She encourages active support and check-ins

Call to action

take time out of your day, out of your week to reach out to the women in your life, people of color in your life, queer people in your life and check in on them.

On-screen text

to men who support women/poc/queer communities in red states:

Transcript

to men who support women/poc/queer communities in red states: I am someone who is from Texas. I spent 22 years in Texas. I am 23 right now. Um, and I am very privileged and lucky to be living in a blue state right now in New York where my rights are for the most part very protected and relatively safer living here than I did in Texas. Much safer actually. Um, but if you are a man in a red state and in Texas, um, take the day, take time out of your day, out of your week to reach out to the women in your life, people of color in your life, queer people in your life and check in on them. Make sure that they know that they are supported and that they can feel safe with you and around you. There are so many great men in the world and in the South and in Texas. Um, and I do hope that you continue to work, put in the work and continue to help people around you.