What should I do to grow my business even more?

@danvmartell

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SoundTikTok sound · original sound - danvmartell

Why it worked

The video features a relatable, high-stakes mentorship dynamic between an adult and a child, providing genuinely useful, actionable business advice that keeps viewers engaged.

Summary

A young boy asks an adult for advice on how to grow his freeze-dried candy business. The adult guides him through a logical process of identifying his target audience and finding where they congregate.

Structure

1Boy asks for business advice
2Adult asks what he sells
3Adult asks about the biggest challenge
4Adult guides boy to identify target audience
5Adult provides actionable tip on finding customers

On-screen text

WHAT SHOULD I DO MY BUSINESS EVEN MORE WHAT DO YOU SELL? FREEZE DRIED CANDY WHAT PART IS THE HARDEST RIGHT NOW? SELLING IT IN GENERAL YOU HAVE ENOUGH PRODUCT? YES WAY MORE THAN THAT SO I ALWAYS ASK MYSELF THIS QUESTION WHERE DO THE PEOPLE THAT BUY MY KIND OF PRODUCT HANG OUT? WHO IS THE PERFECT PERSON TO BUY FROM YOU? CHILDREN YES SO WHERE DO THEY HANG OUT? PARK OKAY BUT IS THERE A SPECIFIC PARK? NO I DON'T KNOW YOU DON'T KNOW? NO I'M GOING TO LET YOU KNOW A SECRET IF YOU CALLED THE CITY THEY WILL TELL YOU WHICH IS THE BUSIEST PARK THEY HAVE AND IF I'M GOING TO GO SPEND SOME TIME AT ANY PARK IT'S THAT PARK

Original caption

How to grow your business

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Transcript

What should I do to grow my business even more? What do you sell? Freeze dried candy. What part of the business is the hardest right now? Selling it in general. You have enough product? Yes, way more than that. So I always ask myself this question: where do the people that buy my kind of product hang out? Who is the perfect person to buy from you? Children. Yes. So where do they hang out? Park. Okay, but is there a specific park? No, I don't know. You don't know? No. I'm going to let you know a secret. If you call the city, they will tell you which is the busiest park that they have. And if I'm going to go spend some time at any park, it's that park.