Alright Peter, how profitable is dad's mattress store?

@bradleyhustles

229.6K followers · usually 1.8K views a post

Views

83.3K

Likes

525

Comments

80

Shares

17

Selling · Other Product

Mattress By Appointmentseen in 7 videos →https://www.mattressbyappointment.com/ ↗

Why it worked

Using a child to deliver business advice creates a high-trust, disarming, and memorable format that cuts through typical B2B marketing noise.

Summary

A father interviews his young son about the profitability and ease of running a Mattress By Appointment franchise. The son confirms it is a profitable, low-effort business model that allows for plenty of family time.

Structure

1Interviewer asks son about business profitability
2Son confirms high profitability and family time
3Son explains low barrier to entry for the business
4Son confirms no degree is needed and the work is easy

Product placement

The video is a testimonial for the Mattress By Appointment franchise model, featuring the owner's son.

On-screen text

ALRIGHT PETER HOW PROFITABLE IS DAD'S MATTRESS STORE VERY PROFITABLE DOES DAD GET TO SPEND A LOT OF TIME WITH FAMILY YEAH DO WE GET TO DO A LOT OF COOL STUFF A LOT SO WHAT WOULD YOU TELL SOMEONE WHOSE DAD'S THINKING ABOUT GETTING IN THE MATTRESS BUSINESS YOU THINK THEY SHOULD YES IT'S DOESN'T TAKE A LOT OF TIME IT'S PRETTY CHEAP TO OPEN UP AND EVERYTHING HOW HARD IS IT DO YOU HAVE TO HAVE LIKE A COLLEGE DEGREE IN ORDER TO DO THIS NO YOU DON'T NO IS IT PRETTY EASY WHEN YOU SEE DAD SELLING A MATTRESS IS A PRETTY EASY SUPER EASY SUPER EASY

Original caption

Mattress By Appointment Reviews

More from @bradleyhustles

Their other posts in the index, biggest breakout first.

Transcript

Alright Peter, how profitable is dad's mattress store? Very profitable. Alright, does dad get to spend a lot of time with family? Yeah. Do we get to do a lot of cool stuff? A lot. So what would you tell someone whose dad's thinking about getting in the mattress business? You think they should? Yes, it's doesn't take a lot of time, it's pretty cheap to open up and everything. How hard is it? Do you have to have like a college degree in order to do this? No, you don't. No, is it pretty easy? When you see dad selling a mattress is it pretty easy? Super easy. Super easy.