Why it worked
The video taps into the aspiration of small business owners and digital product creators by showcasing a tangible goal (international sales) and providing a motivational message. The visual of the product listing and the clear price point make it relatable and aspirational.
Summary
The video displays a screenshot of a digital product listing on a platform called Raketer, featuring 'Digital Busy Books for Kids Bundle'. The on-screen text encourages viewers to keep working until they receive an international customer inquiry about their product, highlighting a price of P120.
Structure
- 1Displaying digital products on Raketer
- 2Encouraging hustle for international sales
- 3Highlighting product price
Product placement
Raketer: This is a platform where the creator sells digital products. It ACTS as a marketplace. Removing it would change where the product is sold.
Digital Busy Books for Kids Bundle: These are digital products being sold. They ACT as the product being sold. Removing them would change what is being sold.
Canva: This is a design tool used to create the digital products. It ACTS as a design tool. Removing it would mean the creator would have to use a different tool to create the products.
On-screen text
Keep hustling until you get that notification from an International customer asking about your product.
P120