secret

@brian__chung

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Selling · SaaS › Analytics

Why it worked

The video provides a practical, step-by-step guide to a common business need (competitor analysis) using a readily available tool, making it highly valuable and shareable for entrepreneurs and marketers.

Summary

This video explains how to estimate a competitor's monthly revenue using Similarweb. It guides viewers to input a competitor's URL, analyze their traffic and engagement, identify top keywords and ads, and then multiply the average order value by monthly traffic and conversion rate.

Structure

1Introduce the secret to understanding competitor revenue
2Explain how to use Similarweb to find traffic and engagement data
3Show how to identify top keywords and ads driving traffic
4Demonstrate how to estimate revenue by multiplying AOV, traffic, and conversion rate
5Conclude by emphasizing the ease and accuracy of the method

Product placement

The video demonstrates how to use Similarweb to analyze competitor websites, showing traffic data, keywords, and ads. The website itself is displayed on screen.

Original caption

Find out everything about your competitor’s website with @similarweb_insights #smallbusinesstips #marketingtips #startuptips #competitoranalysis #similarwebpartner

More from @brian__chung

Their other posts in the index, biggest breakout first.

Call to action

Sign up for Similarweb and plug in their URL.

On-screen text

secret this is how figure out your competitors are actually they're making my name entrepreneur your business ever been competitor's hack for SimilarWeb walmart.com their URL their monthly is key you'll get monthly reach but it doesn't With SimilarWeb deeper which are driving this means just guessing getting to see what search them rank performing ads you want their website on what order value is have to an educated based on so say $100 their monthly is 50,000 have a 2% you're looking at 100,000 now you're estimating the full picture It's that easy believe

Transcript

Here's a little secret if you can hear me. This is how you can figure out your competitors are actually making their money and how they're making my name. My name is Brian. I'm an entrepreneur helping you grow your business. And if you've ever been curious about your competitor's revenue, hack. Here's a simple hack. If you want to sign up for Similarweb and plug in their URL. To see their monthly traffic numbers. This part is key because you'll get a good sense of their overall monthly reach. But it doesn't stop there. With Similarweb, you can dive deeper to see which keywords are driving their traffic. This means you're not just guessing. You're actually getting to see what search terms them rank, as well as their top performing ads. You want their website. On what order value is. It doesn't have to be perfect. Just take an educated guess based on their products. So say $100 if they're selling electronics. Now Google their industry average conversion rate for e-commerce. It's usually around 2.5% to 3%. Here's the fun part. Multiply their AOV, monthly traffic and conversion rate. For example, if their AOV is 100, their monthly traffic is 50,000 and they have a 2% conversion rate. You're looking at 100,000. Now you're not just estimating the full picture. It's that easy. Believe.