Last week before Christmas break and I decided to buy 15 of my employees Christmas gifts to celebrate a great year.

@cormacgray

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15 videos

Why it worked

The video leverages the 'generous boss' trope to build personal brand authority and trust, which subtly drives traffic to his agency consulting services linked in his bio.

Summary

A business owner documents his day shopping for Christmas gifts for his 15 employees at various retail stores. He plans to distribute the gifts in upcoming videos.

Structure

1Introduction to the gift-buying mission
2Shopping at Mecca Cosmetica and Foot Locker
3Shopping at JB Hi-Fi and Universal Store
4Shopping at Homebodii, Lululemon, and Big W

Original caption

I bought my 15 employees Christmas Gifts! 🎁 #shopify #fyp #entrepreneur #business #ecommerce #entrepreneurship #office #motivation #shopifytips #officefun

More from @cormacgray

Product placement

The creator is promoting his agency brand by showcasing his role as a generous employer, with the agency's website linked in his bio.

Call to action

Follow along for part two and three where we get to give these gifts to the team.

On-screen text

I bought my 15 employees Christmas Gifts! 🎁

Transcript

Last week before Christmas break and I decided to buy 15 of my employees Christmas gifts to celebrate a great year. The day started at Mecca Cosmetica, they provided us a lot of goods for the girls. Then we went into Foot Locker and bought three of the boys some brand new sneakers. Can't lie, I was pretty jealous, these shoes are awesome. We then went into JB Hi-Fi and got one of the girls an instant camera. Then we jumped over to Universal Store, got a couple shirts and two record players for a couple of the guys. We visited Homebodii, the girls they were absolutely fantastic and got one of these PJ sets embroidered for one of the girls. Visited Lululemon and picked up a yoga mat for one of the girls. We went into Big W, I did get a Santa outfit, some wrapping paper and some chocolates. Let me pack up the car and headed home. Follow along for part two and three where we get to give these gifts to the team.