one day you're just a girl with a dream and the next day you're picking up a copy of vogue featuring your brand 🥺

@sim_hay

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SoundTikTok sound · chest pain by malcolm todd

Promoted product

Neso Wellnessnesowellness.com

neso wellness, premium incense papers

3 videos

Why it worked

The video taps into the aspirational dream of small business owners and creators, showcasing a tangible success marker (Vogue feature) that resonates with a similar audience. The "rags to riches" narrative, even in a short format, is highly relatable and inspiring.

Summary

The video shows a creator's journey from having a dream to seeing her brand featured in Vogue magazine. It highlights the excitement and achievement of this milestone.

Structure

1Creator walking outside a store
2Close-up of magazines on a shelf
3Creator holding a copy of Vogue
4Flipping through the magazine

Original caption

first time seeing her IRL 🥹🤍 #vogue #britishvogue #brandowner #brandfounder #wellnessbrand #toronto #voguefeature #incense #selflove

More from @sim_hay

Product placement

Vogue: appears as a magazine cover and interior pages. Removing it would change the visual content of the video, but not the narrative. It is incidental. Neso Wellness: mentioned as the brand featured in Vogue. It acts as the subject of the narrative. Removing it would change the narrative. British Vogue: appears as a magazine cover. It is incidental.