Why it worked
The post uses relatable humor and a visual contrast to highlight the product's benefits in a non-salesy way, making it shareable and engaging.
Summary
The post humorously contrasts the expectation of healthy donut holes (broccoli-topped donuts) with the reality (DEUX brand donut holes that are dairy-free, gluten-free, and have less sugar). It highlights the brand's actual product as the desired outcome.
Structure
- 1Misconception of healthy donut holes
- 2Actual healthy donut holes (DEUX)
- 3Key benefits of DEUX donut holes
- 4Brand reveal
Product placement
DEUX: ACTS - it is the brand of the donut holes being promoted. Removing it would change what happens in the video.
On-screen text
what they think we mean when we say we make healthy donut holes
Vs. what we actually mean
53% LESS SUGAR THAN ANY DONUT
DAIRY FREE & GLUTEN FREE
FUNCTIONAL INGREDIENTS
DEUX