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All breakouts
66.7Talking HeadOther hook
Hook
this is too high calorie
@eatdeux
32.5K followers · usually 9.7K views a post
Views
650.3K
Likes
18.5K
Comments
119
Shares
150
Why it worked
The video uses a polarizing 'us vs. them' narrative to frame a common objection (calories) as a sign of ignorance, effectively building community and brand loyalty through a defiant tone.
Summary
The creator addresses criticism about the calorie count of their product by highlighting its clean ingredients list. They use a dismissive tone to suggest that the product is for a specific audience who values quality over calorie counting.
Structure
- 1Displaying the product label with the calorie count
- 2Highlighting the ingredient list
- 3Creator speaks to the camera
- 4Dismissive closing statement
Product placement
DEUX Enhanced Cookie Dough is the central focus of the video.
On-screen text
this is too high calorie
when u focused on ~ingredients~
Original caption
f* that toxic resolution & restrictive diet culture 🙅♀️
More from @eatdeux
Their other posts in the index, biggest breakout first.
