Why it worked
The creator is leveraging their existing platform and audience engagement to promote a grant they are offering. The soft-sell approach, combined with clear information about eligibility and deadlines, encourages participation and community involvement.
Summary
The creator announces an expansion of the MathAndCobb Fund to include high school, undergraduate, and graduate math students for funding travel to conferences or other mathematical events. Applications are open, with a deadline of February 15th and an announcement on March 1st.