THIS IS HAGOROMO

@mathandcobb

260.0K followers · usually 5.6K views a post

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Promoted product

Hagoromo Chalkhagoromo.shop

"The legend around this chalk is that it's impossible to write a false theorem using the chalk, but I think I've disproved that many times," says David Eisenbud, a mathematics professor at the University of California at Berkeley.

Why it worked

The video leverages a native mention strategy by integrating a product promotion into content that appears educational or informative (discussing chalk quality). The use of a discount code and a relatable "friendly social media ambassador" persona likely increased engagement and conversion potential.

Summary

The video showcases Hagoromo Fulltouch chalk, referred to as the "Rolls-Royce of chalk" by mathematicians. It highlights a discount code "MATHANDCOBB" for 10% off purchases on the Hagoromo website.

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Transcript, structure and on-screen text

4 beats, a 58-word transcript and 26 lines of on-screen text — the parts you need to write your own version.

Original caption

#stitch with @Cam Just a reminder that I'm your friendly social media ambassador for Hagoromo Chalk and that you can get 10% off using the code MATHANDCOBB at their website! #math #mathtok #chalk #hagoromo #blackboard #mathematician #stem