Come with me on a day trip to JHB as a 29 y/o business owner in SA 🇿🇦

@gidlankers

15.7K followers · usually 4.0K views a post

Views

53.6K

Likes

1.9K

Comments

43

Shares

30

SoundTikTok sound · Nosi So Good

Promoted product

Gidlan

Instagram

Why it worked

The video provides a behind-the-scenes look at a successful business day, showcasing the tangible results of the creator's services. This aspirational content, combined with the clear demonstration of client acquisition, appeals to viewers interested in business growth and success.

Summary

A young business owner documents a day trip to Johannesburg to close a new client. The day includes travel, a pitch meeting, and securing the client, followed by travel back home.

Structure

1Introduction to the day trip and purpose
2Travel from Cape Town to Johannesburg
3Preparation and arrival at the client's office
4Successful client meeting and approval
5Travel back and follow-up work

Original caption

Not every day is like this. Usually we’re stuck behind our laptops doing sales, managing clients, solving problems. All the “boring” things that push your company forward… But today was a cool one. Flying up to JHB for a day trip to close a new client. Good vibes. Another contract, another case study, more revenue, and more momentum to grow this company. 📈 #businessowner #entrepreneur #agencyowner #advertisingagency

More from @gidlankers

Product placement

The video showcases a day in the life of a business owner, highlighting the process of closing a new client. The promoted product is the agency service provided by the creator, implied through the successful client acquisition and the creator's role as a business owner in the advertising industry.

On-screen text

Come with me on a day trip to JHB as a 29 y/o business owner in SA 🇿🇦 (Closing a new client) 08:00 Breakfast before we get moving. CPT 9:00 Today we're flying from CPT to JHB and back for a meeting. We've been working on this deal for a few weeks, and today is the final pitch to sign-off in person. 👍 11:30 Quick run through of the pitch deck in the car. VIDEO ADVERTISING 95% RETENTION RATE 1200% MORE SHAREABLE 89% INCREASE INTENT 11:45 Got to the client's offices a bit early. Waiting for their team to be ready. Midrand 13:00 Meeting went really well. They gave us approval to start immediately. 📈 They also increased their ad-spend budget. Meeting was with their MD, Marketing Manager, Head of Sales and Marketing Assistant. Genuinely cool people. Enjoyed the session a lot. 13:30 Back in the car. Heading from Midrand to Morningside. 14:00 Worked through a few emails here and met my friend James to catch up and collect camera equipment. NAKED 17:00 Back at OR Tambo. Dinner before flying home in an hour. 9:00 And that's a wrap. Back in CPT with a new client secured. Grateful that we get to do this.