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Hook
Contemplating that time in 2015 when my investors refused to fund Nasty Gal unless I put $2m of my own money in
@sophiaamoruso
31.0K followers · usually 3.6K views a post
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2.2M
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69.1K
Comments
686
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310
Why it worked
The video uses high-stakes personal storytelling and vulnerability to build trust and relatability with the audience, which is a powerful way to build a personal brand.
Summary
The creator reflects on a past business failure where she lost $2 million of her own money. She shares a lesson about the impermanence of money compared to the things and people that truly matter.
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Transcript, structure and on-screen text
3 beats, a 47-word transcript and 5 lines of on-screen text — the parts you need to write your own version.
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Original caption
At least I got some sick vintage before it went 💣
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