If you run a business out of a spreadsheet, you're going to want to see this.

@sophiaamoruso

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SoundTikTok sound · original sound - sophiaamoruso

Promoted product

Emergentemergent.sh

AI-powered app development platform

34 videos21 creators

Why it worked

The video uses a high-authority creator to solve a relatable, specific pain point (managing complex data) using a tool that promises to save time and effort without requiring technical skills.

Summary

Sophia Amoruso explains how she uses the no-code platform Emergent to manage her venture capital portfolio and founder requests. She demonstrates how the tool automates tasks like creating briefings and drafting introductions, allowing her to run her business more efficiently.

Structure

1Identify the pain point of managing a business in a spreadsheet
2Introduce the creator's background and credibility
3Show the Emergent dashboard and its core features
4

Original caption

I ran a venture fund out of a spreadsheet for longer than I’ll admit. Nine tabs. Nothing talked to each other. Every time a journalist or an LP asked me about a founder I’d go digging. So I had Emergent build me one portal for all of it. Every company, every check, every open ask my founders are waiting on me to close. One button writes the briefing. One field drafts the intro. I search it in plain English. I didn’t write a line of code. I just told it what I wanted. If your business lives in a messy spreadsheet, build the thing that fixes it. @Emergent Labs #emergentpartner

More from @sophiaamoruso

Product placement

The Emergent platform is shown throughout the video as a screen recording, demonstrating its dashboard, search functionality, and automated briefing/intro features.

Call to action

If you run a business that needs a solution, go and build it on Emergent.

On-screen text

If you run a business out of a spreadsheet, you're going to want to see this. I'm Sophia Amoruso Venture Capitalist and Solo GP at Trust Fund I've backed over 50 startups invested over $6 million built my first startup to over $100 million in revenue People are always asking me about my founders, and my founders are always asking things of me. Until recently, everything about them lived in nine different places. So I had Emergent build me one portal to manage all of it. Within minutes it gave me a dashboard with every founder and company I've backed, how much I've invested, and which companies are active versus not. Sure, it's got headshots, logos and bios in one place. But here's the part that actually runs my week. It tracks every open ask my founders have, an intro, a higher, a raise, so I can see exactly who's waiting on me and what they need. When a journalist asks me about one of them, I hit one button. It pulls their background, what they're building, the highlights of their recent updates, and writes me a clean briefing I can send straight off. When one of my founders needs an intro, I drop in a name, and it drafts it on the spot. And I can search the whole thing in plain English. I type AI founders in New York and it pulls them right up. The wild part is that I didn't code any of this. I just told Emergent what I wanted, and it made it a reality. This is the power of knowing your business well. If you run a business that needs a solution, go and build it on Emergent.

Transcript

If you run a business out of a spreadsheet, you're going to want to see this. I'm Sophia Amoruso, Venture Capitalist and Solo GP at Trust Fund. I've backed over 50 startups, invested over $6 million, and built my first startup to over $100 million in revenue. People are always asking me about my founders, and my founders are always asking things of me. Until recently, everything about them lived in nine different places. So I had Emergent build me one portal to manage all of it. Within minutes it gave me a dashboard with every founder and company I've backed, how much I've invested, and which companies are active versus not. Sure, it's got headshots, logos and bios in one place. But here's the part that actually runs my week. It tracks every open ask my founders have, an intro, a higher, a raise, so I can see exactly who's waiting on me and what they need. When a journalist asks me about one of them, I hit one button. It pulls their background, what they're building, the highlights of their recent updates, and writes me a clean briefing I can send straight off. When one of my founders needs an intro, I drop in a name, and it drafts it on the spot. And I can search the whole thing in plain English. I type AI founders in New York and it pulls them right up. The wild part is that I didn't code any of this. I just told Emergent what I wanted, and it made it a reality. This is the power of knowing your business well. If you run a business that needs a solution, go and build it on Emergent.