Cold calling at 15

@j.gdigital

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Selling · Agency / Service

SMMA

Why it worked

The video leverages the 'young entrepreneur' trope, which creates immediate intrigue and social proof, while the raw, unedited nature of the cold call makes the content feel authentic and relatable.

Summary

A 15-year-old boy records himself cold calling a construction company to pitch his social media marketing agency services. He attempts to explain his value proposition despite the prospect's skepticism.

Structure

1Introduction of the cold call premise
2The initial pitch to the construction company
3Handling the prospect's skepticism
4Explaining the service offering
5The conclusion of the call

Product placement

The creator is promoting his own SMMA (Social Media Marketing Agency) services.

On-screen text

Cold calling at 15

Original caption

L cold call but we carry on trying 💪 #coldcalling #sales #moneymindset #success #grind #smma #foryou

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Transcript

Am I through to the Knights Builders? Speaking, yeah. Yeah, hi mate. My name is Guy and I own a company that helps construction companies and I was just wondering if I could steal 20 seconds of your time. Okay, how could you help us, sir? Um, basically, I just want to say this before, there's no commitment on your end. And what we're doing is we're looking to partner up with a local construction company in the area and just basically run their entire social media client process. Okay, all right, mate. Yeah, that's completely fine, mate. I was just going to say, we also just kind of renovate and redo your social media page. Not just the intention of getting clients, but.