Should I try this side hustle?

@charlielawrance

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Selling · SaaS › AI Tool

Accio Workseen in 44 videos →https://www.accio.com/work?src=p_ttkol_charlielawrence ↗

Why it worked

The video leverages the 'debunking' format, which is highly engaging, while using the creator's skepticism to build anticipation for his own upcoming content.

Summary

The creator reacts to a viral video claiming one can make significant profit by selling simple wooden coasters. He critiques the business model's viability and announces he will test the idea himself for a future long-form video.

Structure

1Reaction to a viral side hustle video
2Critique of the product quality and business model
3Announcement of a personal test of the idea
4Tease for a future long-form video

Product placement

The creator is promoting his own business platform, Accio Work, via his bio link while creating content to drive traffic to his long-form channel.

Call to action

Watch this space.

On-screen text

Original caption

Should I try this side hustle? 🤔🚨 #sidehustle #onlinebusiness #entreprenuership #ecommerce

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Should I try this side hustle? 🤔🚨

Transcript

Should I try this side hustle? This guy's saying go to B&Q, pick up a 4x4, cut it into a piece of like wooden square, sell them as coasters for $20 a pop. No, that's not gonna work. In what world would that work without any kind of branding, regular DIY wood? That's gonna be rubbish quality. That's gonna be dreadful. You're gonna get people refunding in no time. No, this is not it. I'm gonna put this to the test. We're gonna try this. We're gonna try wooden coasters. Let's do it. What about maybe we get some dowel and we get some round ones? We do circular coasters. They're probably a bit more popular than square. I'm gonna try it. It's gonna go on that long form video platform that I can't say. Watch this space.