My entire life changed after I pressed one button.

@erinondemand

37.5K followers · usually 4.1K views a post

Views

22.3M

Likes

11.2K

Comments

46

Shares

21

SoundTikTok sound · original sound - erinondemand

Promoted product

YouTubehttps://youtube.com ↗

Why it worked

The video uses a highly relatable 'then vs. now' narrative arc that builds social proof and emotional connection, making the platform promotion feel like an authentic testimonial.

Summary

The creator reflects on her seven-year journey as a YouTuber, showcasing major milestones from her career and personal life. She encourages viewers to start their own channels, highlighting how YouTube Shorts has made the process easier than ever.

Structure

1Hook about life-changing button press
2Montage of career and personal milestones
3Reflection on early content
4Encouragement to start a channel
5Call to action to create and publish

Product placement

The video is a promotional piece for the YouTube platform, specifically highlighting the ease of starting a channel with YouTube Shorts.

Call to action

So just do it. Create the video and then press publish.

Original caption

#Sponsored 7 years on my fave platform, and I couldn’t be more grateful for the growth, the community… and, of course, the money! Starting a channel is easier than it’s ever been, thanks to Shorts. Let’s get to it! Comment below which era you found my channel in! Xx

More from @erinondemand

On-screen text

ENTIRE CHANGED PRESSED Publish 151,110 SUBSCRIBERS 1,920 SUBSCRIBERS DECEMBER 4, 2018 I did not expect. FEBRUARY 19, 2020 Hit 100k subscribers in one year while living with my parents NOVEMBER 16, 2019 Got engaged to the man of my dreams OCTOBER 29, 2020 Closed on our first home after getting married JUNE 6, 2022 Spoke in front of thousands about vlogging for business NOVEMBER 7, 2023 Launched my Top 3 Notebook and it went viral OCTOBER 5, 2023 Flown around the world for exclusive events with my fave brands AUGUST 2024 Became a mommy to a sweet baby girl REC literally change everything. And now with Shorts it's easier than it's ever been to start a channel. Yes she was cringy but courageous. So just do it. Create the video and then press publish.

Transcript

My entire life changed after I pressed one button. So let's rewind to the day I started my channel. I am Erin with Erin On Demand. I'm so excited! And so cringe, but being cringe opened my world up in a way I did not expect. I finally got my silver play button. Hit 100k subscribers in one year while living with my parents. Got engaged to the man of my dreams. Closed on our first home after getting married. Spoke in front of thousands about vlogging for business. Launched my Top 3 Notebook and it went viral. Flown around the world for exclusive events with my fave brands. Became a mommy to a sweet baby girl. Pressing one button can literally change everything. And now with Shorts it's easier than it's ever been to start a channel. I am so grateful for the 2018 version of me. Yes she was cringy but courageous. So just do it. Create the video and then press publish.