Okay, so since you won't say it, I will.

@erinondemand

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SoundTikTok sound · original sound - erinondemand

Promoted product

Erin On Demandhttps://linktr.ee/Erinondemandtiktok ↗

Why it worked

The video succeeds by reframing a taboo topic (wanting money) as a pursuit of freedom and options, which resonates deeply with ambitious viewers. The 'behind-the-scenes' promise creates a compelling narrative hook that encourages long-term engagement with the series.

Summary

The creator announces her goal to become a millionaire within a year while maintaining her personal well-being. She explains that she is documenting the process of building wealth through her personal brand, Erin On Demand, to provide transparency on the journey.

Structure

1Stating the desire for wealth
2Defining the goal of becoming a millionaire
3Explaining why money is important for options
4Introducing her personal brand journey
5Committing to a transparent series about building wealth

Product placement

The creator mentions her personal brand 'Erin On Demand' and her membership club as the vehicles for her business success.

On-screen text

Original caption

#MillionaireYear Ep 1 • I’m not ashamed to want a lot of money. Buckle up! I’ve got until my bday next year (June 2026) to make it happen ✨

More from @erinondemand

More breakout videos from this creator.

saying it with my chest. reallyyy really wealthy. *because, duh. my millionaire year *without sacrificing joy, peace, or burning out money gives us options first class retire our parents luxury family vacations best school personal chef house manager housekeeper a big home options erin revenue ≠ profit ≠ Erin's salary time is ticking. It's go time.

Transcript

Okay, so since you won't say it, I will. I want to be really, really wealthy. And I'm not just talking about wealthy in joy, peace, love, and relationships. I'm talking about money. And there's nothing you can say that'll make me feel ashamed about that. Welcome to my millionaire year where I'm on a mission to become a millionaire by the end of this year. Because money gives us options. I want to fly first class every time. I want to retire our parents and pay for luxury family vacations for our extended family, too. I want to send my daughter to the best school, hire a personal chef, a house manager, a housekeeper, and a big, beautiful home. I want options. And I don't want money to be a factor in why I can't choose an option that I want. So, I finally decided to take myself seriously. If you're new here, hey, I'm Erin. I started building my personal brand, Erin on Demand, back in 2018 in my parents' home. And over time, I leaned more into the business side of things. I launched a planner and a membership club instead of only chasing brand deals. And that shift alone helped me generate millions in revenue. But millions in revenue does not mean millions in profit, and certainly does not mean millions in my salary. But this year, baby, I'm changing that. I'm building wealth, not just income. In this series, my millionaire year, I'll take you behind the scenes of what it really takes, from strategy to mindset to messy middle moments, as I work toward building real, lasting wealth. No, this isn't just about hitting a number. It's about building a life that I'm continuously proud of. And we already in June. So, welcome to my millionaire year. Time is ticking. It's go time.