You're working too hard...

@erinondemand

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Promoted product

Adobeadobe.com

Firefly gives you the speed, control, and creative freedom to go from idea to high-quality content. Generate images, video, audio and more with 30+ AI models, all in one place.

25 videos17 creators

Why it worked

The video leverages the authority of a major brand partnership and provides a practical, behind-the-scenes look at a high-profile industry event, making the AI tools feel accessible rather than intimidating.

Summary

The creator interviews an Adobe executive at Adobe MAX to discuss how AI tools like Adobe Firefly and Acrobat AI Assistant can streamline creative workflows. The video highlights the accessibility of these tools for various users and encourages viewers to experiment with them.

Structure

1Introduction to AI in creative workflows
2Interview with Adobe executive at Adobe MAX
3Discussion on AI's role in enhancing creativity

Original caption

If you’re still nervous to incorporate AI into your workflow, listen up! I chatted with @Adobe’s VP of Marketing & Chief Communications Officer, Stacy Martinet, all about how to dip your toe in and get started! Check out the link in my bio to learn more. #adobepartner #adobemax

More from @erinondemand

Product placement

Adobe Firefly and Adobe Acrobat AI Assistant are featured through screen recordings and direct mentions during an interview.

Call to action

Check out the link in my bio to learn more.

On-screen text

You're working too hard... As a creator and business owner, AI is helping me bridge the gap between creativity and operations #AdobePartner Stacy Martinet VP of Marketing & Chief Communications Officer Go to Firefly.adobe.com Adobe Acrobat AI Assistant

Transcript

As a creator and business owner, AI is helping me bridge the gap between creativity and operations so I can focus on what actually moves the needle. At Adobe MAX in LA, I sat down with Adobe's VP of Marketing and Chief Communications Officer, Stacy Martinet, to talk about how AI is transforming creative work for everyone, from founders to freelancers, by helping us work faster and enhancing our creativity. Creativity is not a one-size-fits-all, right? Creativity can and should be for everybody and AI is making that more of a possibility. So, you have a student who wants to make their book report look more beautiful or a business professional who wants to make their PDF somehow sparkle, creators who need to make a lot of content, it needs to be multimedia. There's a real spectrum of creativity and that's what Adobe's focused on is not replacing their creativity but really make the work easier or faster. Which is what a lot of people fear and I'm like, you're going to fall behind if you don't lean into it. You just gotta try it. Go to Firefly.adobe.com. Just have fun. Play with it. What's your favorite AI tool? Adobe Acrobat AI Assistant because it will summarize, it will give you insight, it's just the best, it's fast, it's fun, and it's available on any surface. Yes, those long documents, briefs, all of that. I'm like, put it in there. Creativity is expanding and tools like this are helping us push the limits of what's possible. Check out the link in my bio to learn more.