hi you guys, it's Fara. it's that time of the year again where Sephora goes on sale

@farahomidibeauty

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Selling · Ecom Product

Fara Homidi Beautyseen in 7 videos →https://farahomidi.com ↗

Why it worked

The video leverages the scarcity of a brand that rarely goes on sale, combined with a trusted authority figure (the founder) providing a curated 'must-have' list for a major retail event.

Summary

The creator announces that her brand, Fara Homidi Beauty, is available during the Sephora sale event. She showcases her must-have products, including lip and face compacts, brushes, and concealer, while explaining their benefits.

Structure

1Announce Sephora sale event
2Highlight lip products
3Demonstrate face compact and highlighter
4Showcase makeup brushes
5Final call to action for the sale

Product placement

Fara Homidi Beauty products (Essential Lip Compact, Essential Face Compact, Shine Baume, Buffer Brush, Petit Conceal) are held and demonstrated by the creator.

Call to action

Original caption

perfect time. to get your hands on FH! the @sephora sales event starts tomorrow, April 4th through April 14th. we can’t wait to see what’s in your carts. discover your Fara Homidi essentials during the Sephora sales event at sephora.com #farahomidibeauty #cleanbeauty #slowbeauty #farahomidi #makeupartist #sephorasale #sephorasalepicks #sephora

More from @farahomidibeauty

Their other posts in the index, biggest breakout first.

get your hands on some FH during the Sephora sale

On-screen text

hi you guys it's Fara it's that time of the year again where Sephora goes on sale April 4th and as you know we never go on sale so this is the perfect time to get your hands on some FH I wanted to tell you what my must haves are starting off with the Essential Lip Compact this is an award-winning formulation it's been seen all over White Lotus this season we have the Prime Baume and we have the Colour Plush Soft Matte this is in shade Nude 2 which is what I have on my lips and I paired it with the Smudge & Contour Lip Pencil in Minky absolute must have if you haven't gotten your hands on the Essential Face Compact this beautiful soft-focus foundation and concealer formula gorgeous like filter on your skin and then of course Shine Baume which is great for illuminating your skin gorgeous delicious must have this is the Buffer Brush gives you like a nice blurred out sort of airbrush finish this is the Petit Conceal which is new to the line allows you to spot conceal specific areas if you haven't tried FH beauty or if you've been waiting for the sale this is the perfect time to get it happy shopping I can't wait to see what's in your carts

Transcript

hi you guys, it's Fara. it's that time of the year again where Sephora goes on sale, April 4th and as you know we never go on sale. so this is the perfect time to get your hands on some FH. I wanted to tell you what my must haves are. starting off with the Essential Lip Compact. this is an award-winning formulation, it's been seen all over White Lotus this season. we have the Prime Baume and we have the Colour Plush Soft Matte. this is in shade Nude 2 which is what I have on my lips and I paired it with the Smudge & Contour Lip Pencil in Minky. absolute must have. if you haven't gotten your hands on the Essential Face Compact, this beautiful soft-focus foundation and concealer formula, gorgeous like filter on your skin and then of course Shine Baume which is great for illuminating your skin. just gorgeous, delicious, must have. this is the Buffer Brush, gives you like a nice blurred out sort of airbrush finish. this is the Petit Conceal which is new to the line, allows you to spot conceal specific areas. if you haven't tried FH beauty or if you've been waiting for the sale, this is the perfect time to get it. happy shopping, I can't wait to see what's in your carts.