Hi everyone, it's Fara Homidi. Guess what, it's that time again.

@farahomidibeauty

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Fara Homidi Beautyfarahomidi.com

Welcome to Fara Homidi Beauty. Creaminess and clean comfort. Endless summers, blue pools, salt and sea and shiny lacquered things. Essentialist beauty.

7 videos

Why it worked

The video leverages the scarcity and exclusivity of a brand that rarely goes on sale, creating urgency for the viewer. By having the founder personally demo the products, it builds trust and authenticity.

Summary

Fara Homidi announces that her beauty brand is participating in the Sephora Spring Savings Event. She showcases several of her products, including compacts, brushes, and lip oil, while encouraging viewers to shop the sale.

Structure

1Introduction to the Sephora sale
2Showcasing new eye compacts
3Demonstrating lip products and shades
4

Original caption

guess what. it's that time again. shop the Spring Savings Event at sephora.com

More from @farahomidibeauty

Product placement

Fara Homidi Beauty products are shown throughout the video as the creator demonstrates them.

Call to action

Enjoy shopping, I cannot wait to see what's in your cart.

On-screen text

hi everyone it's Fara Homidi SEPHORA guess what it's that time again you also know that we never go on sale so I know this is fun for you what is new at Fara Homidi the new Essential Eye Compact and Eye Refill the tried and true Essential Lip Compact this is in Nude 2 I have it on right now we have stocked up on so much Faun because you guys keep selling us out I have it on right now it is literally the base of every lip look that I do a nude for your skin tone so whether that is Minky Riche Bruni my Essential Face Compact do you want your skin to sing and glow Bronzer which went viral last year all my brushes that are custom made for all of my products so don't miss out on the tools my Soft Glass Lip Plumping Oil I almost never leave the house without this on my lips this is your moment Sephora lovers enjoy shopping I cannot wait to see what's in your cart

Transcript

Hi everyone, it's Fara Homidi. Guess what, it's that time again. You also know that we never go on sale, so I know this is fun for you. What is new at Fara Homidi? The new Essential Eye Compact and Eye Refill. The tried and true Essential Lip Compact, this is in Nude 2, I have it on right now. We have stocked up on so much Faun because you guys keep selling us out. I have it on right now, it is literally the base of every lip look that I do, a nude for your skin tone. So whether that is Minky, Riche, Bruni, my Essential Face Compact. Do you want your skin to sing and glow? A bronzer which went viral last year. All my brushes that are custom made for all of my products, so don't miss out on the tools. My Soft Glass Lip Plumping Oil, I almost never leave the house without this on my lips. This is your moment, Sephora lovers. Enjoy shopping, I cannot wait to see what's in your cart.