hi everyone it's Fara Homidi

@farahomidibeauty

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Selling · Other Product

Fara Homidi Beautyseen in 7 videos →https://farahomidi.com/ ↗

Why it worked

The video leverages the authority of the founder demonstrating her own products while aligning with a high-intent shopping event (Sephora sale), making the promotion feel like helpful, expert advice rather than a hard sell.

Summary

Fara Homidi showcases her makeup brand's products that are available at the Sephora sale. She demonstrates how to use the bronzer, lip products, and face compact to achieve a natural, airbrushed look.

Structure

1Introduction to the Sephora sale
2Showcasing the Essential Bronzer Compact
3Highlighting the Holiday 1 lip shade and lip products
4Demonstrating the Essential Face Compact and Buffer Brush
5Final call to action for the sale

Product placement

Fara Homidi Beauty products (Essential Bronzer Compact, Holiday 1 lip shade, Faun lip pencil, Soft Glass Lip Plumping Oil, Essential Face Compact, Buffer Brush) are shown and demonstrated throughout the video.

Original caption

you know what to do. the @sephora savings event is here again and it's the perfect time to secure all your FH favorites, new goodies and holiday exclusives. what's in your cart? find your Sephora sale essentials in store or online at sephora.com the Sephora Savings Event: Rouge 20% off: 10.31 - 11.10 VIB 15% off: 11.4 - 11.10 Insiders 10% off: 11.4 - 11.10 with the code EVERYTHING at Sephora or sephora.com #sephorasale #sephorasalepicks #slowbeauty #farahomidibeauty #makeup

More from @farahomidibeauty

Their other posts in the index, biggest breakout first.

Call to action

I'm so excited to see what's in your carts this season. happy shopping.

On-screen text

hi everyone it's Fara Homidi SEPHORA it's that time of year again where Sephora goes on sale and you know what to do we have some new must-haves that I do want to tell you about the Essential Bronzer Compact went crazy this year Lumi-Matte Soft Suede it's what I'm wearing right now it is a powder that feels like a cream and gives your skin like this sun-kissed glow like you've just been on the most amazing expensive holiday and our most requested lip shade Holiday 1 is back exclusively at Sephora definitely a must-have I'm wearing it right now with Faun lip pencil and our new Soft Glass Lip Plumping Oil in the shade Pomme I can't do this video without talking about my Essential Face Compact this gorgeous Shine Baume highlight and hydrate and the Smooth Veil Soft Matte which is a foundation-concealer and the Buffer Brush you guys know I cannot live without if you want an airbrushed finish that looks like skin these are the ones I'm so excited to see what's in your carts this season happy shopping

Transcript

hi everyone it's Fara Homidi. it's that time of year again where Sephora goes on sale and you know what to do. we have some new must-haves that I do want to tell you about. the Essential Bronzer Compact went crazy this year. Lumi-Matte Soft Suede it's what I'm wearing right now. it is a powder that feels like a cream and gives your skin like this sun-kissed glow like you've just been on the most amazing expensive holiday and our most requested lip shade. Holiday 1 is back exclusively at Sephora. definitely a must-have. I'm wearing it right now with Faun lip pencil and our new Soft Glass Lip Plumping Oil in the shade Pomme. I can't do this video without talking about my Essential Face Compact. this gorgeous Shine Baume highlight and hydrate and the Smooth Veil Soft Matte which is a foundation-concealer and the Buffer Brush you guys know I cannot live without. if you want an airbrushed finish that looks like skin these are the ones. I'm so excited to see what's in your carts this season. happy shopping.