Do you want a lip gloss plumping oil that is sting free, non-sticky, that plumps your lips, that looks crystalline and glassy, and comforts your lips at the same time?

@farahomidibeauty

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Promoted product

Soft Glass Lip Plumping Oil

Why it worked

The video succeeds by combining a personal, authoritative founder-led demonstration with clear, benefit-driven claims that address common pain points of lip glosses (stickiness and stinging).

Summary

Fara Homidi introduces her new Soft Glass Lip Plumping Oil, highlighting its non-sticky, sting-free, and hydrating formula. She demonstrates how to use the product alongside her other lip products to achieve a volumized, glossy look.

Structure

1Introduction of the product's unique benefits
2Showcasing the two available shades
3Demonstration of application technique
4Explanation of the formula's ingredients
5Recommendation for use as a night treatment

Original caption

introducing Soft Glass Lip Plumping Oil. I created a gloss with a mirror-like sheen and a super cushiony comforting feel. traditionally the ingredients used to achieve a glossy finish have had a sticky and tacky consistency. I formulated a hybrid lip treatment-balm-oil with no sting, plumping properties without compromising on high shine- a first of it’s kind formula. xx Fara pre-order now at farahomidi.com. orders ship on official launch day 8.27.25 #farahomidibeauty #slowbeauty #productlaunch #lipgloss #lipplumper

More from @farahomidibeauty

Product placement

The Soft Glass Lip Plumping Oil is the central subject, shown in two shades (Pomme and Tawny) and applied on camera.

Call to action

pre-order now at farahomidi.com

On-screen text

FARA HOMIDI do you want a lip gloss plumping oil is sting free non-sticky that plumps your lips that looks crystalline and glassy and comforts your lips at the same time because I've been wanting that I had yet to find a formula that delivered on all of those things So I am so excited to introduce to you my Soft Glass Lip Plumping Oil this is in the shade Pomme this is in the shade Tawny both universal shades a slight hue to it so that you get that bee-stung juiciness that is in the shade Pomme and that is in the shade Tawny you can layer it over any of our products the Smudge & Contour Lip Pencil or the Essential Lip Compact and you will always get that glassiness this is a clinically tested formula high concentrations of ceramides and peptides hyaluronic acid and it has a bio-fermented oil complex all of these work together synergistically to both hydrate your lips to the max and to plump immediately within the hour and over time I just want to show you how I get my juiciest lip I'm going to go in with Faun overlining in the center will already give you sort of a volumized lip look then what I like to do a little bit of Nude 2 just in the corners of the lip gives you an illusion of a volumized pout I'm going to take Pomme and this is a custom chubby doefoot applicator that feels like a hug on your lips you're going to be addicted to it because it feels so good everything about this product feels yummy and comforting so easy to use I also use it as a lip treatment at night before I go to bed I will do all of my skincare routine and I'll apply a thick slather of this sleep on it and I wake up in the morning with the most soft juicy plump lips can't wait to share this with you it's been a long time in the making and I'm so excited that it's finally here

Transcript

Hi everyone, it's Fara Homidi. Do you want a lip gloss plumping oil that is sting free, non-sticky, that plumps your lips, that looks crystalline and glassy, and comforts your lips at the same time? Because I've been wanting that. I had yet to find a formula that delivered on all of those things. So I am so excited to introduce to you my Soft Glass Lip Plumping Oil. This is in the shade Pomme. This is in the shade Tawny. Both universal shades, a slight hue to it so that you get that bee-stung juiciness. That is in the shade Pomme and that is in the shade Tawny. You can layer it over any of our products, the Smudge & Contour Lip Pencil or the Essential Lip Compact and you will always get that glassiness. This is a clinically tested formula, high concentrations of ceramides and peptides, hyaluronic acid and it has a bio-fermented oil complex. All of these work together synergistically to both hydrate your lips to the max and to plump immediately within the hour and over time. I just want to show you how I get my juiciest lip. I'm going to go in with Faun, overlining in the center will already give you sort of a volumized lip look. Then what I like to do, a little bit of Nude 2 just in the corners of the lip gives you an illusion of a volumized pout. I'm going to take Pomme and this is a custom chubby doefoot applicator that feels like a hug on your lips. You're going to be addicted to it because it feels so good. Everything about this product feels yummy and comforting, so easy to use. I also use it as a lip treatment at night before I go to bed. I will do all of my skincare routine and I'll apply a thick slather of this, sleep on it and I wake up in the morning with the most soft, juicy, plump lips. Can't wait to share this with you, it's been a long time in the making and I'm so excited that it's finally here.