Do you want a lip gloss plumping oil that is sting free, non-sticky, that plumps your lips, that looks crystalline and glassy, and comforts your lips at the same time?

@farahomidibeauty

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Soft Glass Lip Plumping Oil https://farahomidi.com ↗

Why it worked

The video succeeds by combining a personal, authoritative founder-led demonstration with clear, benefit-driven claims that address common pain points of lip glosses (stickiness and stinging).

Summary

Fara Homidi introduces her new Soft Glass Lip Plumping Oil, highlighting its non-sticky, sting-free, and hydrating formula. She demonstrates how to use the product alongside her other lip products to achieve a volumized, glossy look.

Structure

1Introduction of the product's unique benefits
2Showcasing the two available shades
3Demonstration of application technique
4Explanation of the formula's ingredients
5Recommendation for use as a night treatment
6Final excitement and launch announcement

Product placement

The Soft Glass Lip Plumping Oil is the central subject, shown in two shades (Pomme and Tawny) and applied on camera.

Original caption

introducing Soft Glass Lip Plumping Oil. I created a gloss with a mirror-like sheen and a super cushiony comforting feel. traditionally the ingredients used to achieve a glossy finish have had a sticky and tacky consistency. I formulated a hybrid lip treatment-balm-oil with no sting, plumping properties without compromising on high shine- a first of it’s kind formula. xx Fara pre-order now at farahomidi.com. orders ship on official launch day 8.27.25 #farahomidibeauty #slowbeauty #productlaunch #lipgloss #lipplumper

More from @farahomidibeauty

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Call to action

pre-order now at farahomidi.com

On-screen text

FARA HOMIDI do you want a lip gloss plumping oil is sting free non-sticky that plumps your lips that looks crystalline and glassy and comforts your lips at the same time because I've been wanting that I had yet to find a formula that delivered on all of those things So I am so excited to introduce to you my Soft Glass Lip Plumping Oil this is in the shade Pomme this is in the shade Tawny both universal shades a slight hue to it so that you get that bee-stung juiciness that is in the shade Pomme and that is in the shade Tawny you can layer it over any of our products the Smudge & Contour Lip Pencil or the Essential Lip Compact and you will always get that glassiness this is a clinically tested formula high concentrations of ceramides and peptides hyaluronic acid and it has a bio-fermented oil complex all of these work together synergistically to both hydrate your lips to the max and to plump immediately within the hour and over time I just want to show you how I get my juiciest lip I'm going to go in with Faun overlining in the center will already give you sort of a volumized lip look then what I like to do a little bit of Nude 2 just in the corners of the lip gives you an illusion of a volumized pout I'm going to take Pomme and this is a custom chubby doefoot applicator that feels like a hug on your lips you're going to be addicted to it because it feels so good everything about this product feels yummy and comforting so easy to use I also use it as a lip treatment at night before I go to bed I will do all of my skincare routine and I'll apply a thick slather of this sleep on it and I wake up in the morning with the most soft juicy plump lips can't wait to share this with you it's been a long time in the making and I'm so excited that it's finally here

Transcript

Hi everyone, it's Fara Homidi. Do you want a lip gloss plumping oil that is sting free, non-sticky, that plumps your lips, that looks crystalline and glassy, and comforts your lips at the same time? Because I've been wanting that. I had yet to find a formula that delivered on all of those things. So I am so excited to introduce to you my Soft Glass Lip Plumping Oil. This is in the shade Pomme. This is in the shade Tawny. Both universal shades, a slight hue to it so that you get that bee-stung juiciness. That is in the shade Pomme and that is in the shade Tawny. You can layer it over any of our products, the Smudge & Contour Lip Pencil or the Essential Lip Compact and you will always get that glassiness. This is a clinically tested formula, high concentrations of ceramides and peptides, hyaluronic acid and it has a bio-fermented oil complex. All of these work together synergistically to both hydrate your lips to the max and to plump immediately within the hour and over time. I just want to show you how I get my juiciest lip. I'm going to go in with Faun, overlining in the center will already give you sort of a volumized lip look. Then what I like to do, a little bit of Nude 2 just in the corners of the lip gives you an illusion of a volumized pout. I'm going to take Pomme and this is a custom chubby doefoot applicator that feels like a hug on your lips. You're going to be addicted to it because it feels so good. Everything about this product feels yummy and comforting, so easy to use. I also use it as a lip treatment at night before I go to bed. I will do all of my skincare routine and I'll apply a thick slather of this, sleep on it and I wake up in the morning with the most soft, juicy, plump lips. Can't wait to share this with you, it's been a long time in the making and I'm so excited that it's finally here.