POV: Lord Sugar doesn't believe in your business but...

@amberrosebad

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Selling · Ecom Product

Oreebubbles

Why it worked

The video leverages a high-stakes narrative arc—the 'underdog' story of succeeding after being rejected by a famous authority figure—which creates immediate emotional investment and audience support.

Summary

The creator documents the process of renovating and opening her own bubble tea shop, Oreebubbles, after being rejected by Lord Sugar on The Apprentice. The video shows the transformation of the storefront and interior, highlighting the hard work involved in launching the business independently.

Pro

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Original caption

Lord Sugar fired me because he thought my business wasn’t investable, so we saved up and invested in it ourselves🥹❤️ @Oreebubbles OPENING 3rd of May, save the date🫶🏽✨ #theapprentice #theapprenticeuk #yourfired #lordsugar #finalfive #amberrosebad