me whilst my mans blowing up my phone x

@amberrosebad

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Selling · Other Product

Erborian, Caudalie, Byoma, Makeup Revolution, Olehenriksen

Why it worked

The video leverages a popular, relatable social media trend ('me whilst...') to maintain viewer interest while seamlessly integrating product placement into an aesthetic, high-quality routine.

Summary

A creator performs a skincare routine while lip-syncing to a song, showcasing various beauty products in the process. The video uses the routine as a backdrop for a relatable social media trend.

Structure

1Creator lip-syncs to music
2Applies eye cream
3Applies face mist and serum
4Applies toner and lip tint
5Applies moisturizer and lip gloss
6Final reveal and heart gesture

Product placement

Multiple skincare and makeup products from brands like Erborian, Caudalie, Byoma, Makeup Revolution, and Olehenriksen are shown and applied throughout the video.

On-screen text

me whilst my mans blowing up my phone x

Original caption

I had too🤣 anyways updated skincare routine haha xx Products used: @Erborian eye cream, glow cream @Caudalie face mist, serum @byoma toner @Makeup Revolution lip tint @Olehenriksen face mist, lip gloss #skincare #glowyskin #tutorial