POV: It's 2am and I am breaking into my shop

@amberrosebad

1.1M followers · usually 96.0K views a post

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Selling · Ecom Product

Oree Mart https://oreemart.co.uk/ ↗

Why it worked

The video leverages a relatable 'late-night craving' narrative combined with the satisfying, high-quality aesthetic of ASMR, which keeps viewers engaged.

Summary

The shop owner breaks into her own Asian convenience store at 2am to prepare a late-night ramen meal. She selects various snacks and drinks from the shelves, prepares them in the store's microwave, and enjoys a mukbang-style meal.

Structure

1Owner breaks into her shop at 2am
2Selecting ramen and snacks from the shelves
3Preparing the meal using store facilities
4Eating the ramen and snacks in a mukbang style

Product placement

The video is set entirely within the creator's store, Oree Mart, showcasing their product selection.

On-screen text

POV: It's 2am and I am breaking into my shop because I am craving ramen so I have no other choice... hopefully I won't get in any trouble...

Original caption

*ASMR* Late night Asian Convenience store Mukbang at my shop🍜 @Oree Mart @Buldak #oreemart #asmr #ramen #mukbang #asianconveniencestore #eating #spicyramen #uk

More from @amberrosebad

Their other posts in the index, biggest breakout first.

Transcript

POV: It's 2am and I am breaking into my shop because I am craving ramen so I have no other choice... hopefully I won't get in any trouble... You don't drain the water for this one.