Were lines crossed?

@driftcreate

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SoundTikTok sound · original sound - driftcreate

Promoted product

BuildFormbuildform.ai

Buildform – AI powered forms

Why it worked

The video effectively uses a relatable topic (design inspiration vs. theft) and a clear comparison between two visually distinct products to illustrate its point, making it engaging for an audience interested in design and SaaS.

Summary

The video discusses the blurry line between inspiration and design theft, using examples of SaaS landing pages. It contrasts ClickUp's design with BuildForm's, suggesting BuildForm's approach is a good example of adding fresh elements while still being inspired.

Structure

1Introduction to design inspiration vs. theft
2Discussing trends and remixing designs
3Analyzing ClickUp's landing page design
4Analyzing BuildForm's landing page design

Original caption

I’m thinking lines were crossed? What about you?

More from @driftcreate

Product placement

ClickUp: ACTS - it is a SaaS product that helps manage projects, knowledge, and conversations. Its interface is shown and its function is described. Removing it would change the video. BuildForm: ACTS - it is a SaaS product that fixes broken forms. Its interface is shown and its function is described. Removing it would change the video.

On-screen text

Were lines crossed? STEALING SOMEONE'S DESIGN IS BAD BUT THERE ARE TRENDS AND PATTERNS THAT GET REMIXED AND REIMAGINED AND YOU CAN SORT OF SEE WHERE MAYBE THE INSPIRATION CAME FR BUT YOU CAN ALSO SEE THAT THEY'VE ADDED IN SOMETHING NEW AND FRESH TO MAKE IT DIFFERENT THAT LINE CAN GET A LITTLE BIT BLURRY WE LOOK AT A LOT OF WEB DESIGN WE LOOK AT A LOT OF SASS LANDING PAGES AND HOMEPAGES AND SOMETIMES WE SEE THINGS WE'RE LIK I JUST DON'T I JUST DON'T KNOW IF THAT'S ON IF THAT'S ON THE LINE OR SO THAT'S A GOOD EXAMPLE OF KIND OF WHAT I'M TALKING SO OVER HERE WE'VE GOT CLICK UP THEY'VE GOT THIS TWO COLUMN WORK IS BROKEN. LET'S FIX IT. A LITTLE ICON GRAPHIC CLOUD FUN GLOWY ANIMATION PUZZLE PIEC EVERYTHING'S CONNECT EVERYTHING'S CONNECTED BOOM NOW OVER HERE WE HAVE BUILD FORM FORMS ARE BROKEN BUILD GET DONE IN JUST 30 DAYS. IS THAT IS THAT UH THE LINE YOU'VE CROSSED TH

Transcript

Were lines crossed? Stealing someone's design is bad. But there are trends and patterns that get remixed and reimagined. And you can sort of see where maybe the inspiration came from. But you can also see that they've added in something new and fresh to make it different. That line can get a little bit blurry. We look at a lot of web design. We look at a lot of SaaS landing pages and homepages. And sometimes we see things we're like, I just don't, I just don't know if that's on the line or so. That's a good example of kind of what I'm talking. So over here we've got ClickUp. They've got this two column. Work is broken. Let's fix it. A little icon graphic cloud. Fun glowy animation puzzle piece. Everything's connect. Everything's connected. Boom. Now over here we have BuildForm. Forms are broken. Build forms get done in just 30 days. Is that? Is that uh the line you've crossed th