Hook

I want to show you some of my moist favorite creative agencies today. It's super top secret. They're a digital branding agency out of Salt Lake City and they've been in business since 2009. I don't like using the word disrupt, but damn it, they did. That's exactly what they did with the Ghost brand. When they launched, the space was crowded with stuff that looked like this and this, stuff that was meant to live in the gym. And they said, let's make this a brand that lives outside of the gym. Let's make this a lifestyle. Something that reflects different audience and ghost exploded. This is a great icon. So often creativity is just taking things that don't normally go together and putting them together into something new. It's a B and it's bacon. Done. Their identity projects are never just a logo. It's always a full system built to celebrate the brand's personality and connect it with the right audience. And ghost exploded. Podium is a special one. That they created incredible. Our team collaborated to create content. Instagram carousels, 15 slides. The visual identity had a strong foundation with plenty of room to play. And with this one, I love how the logo plays into the visuals without feeling like just a bigger version of the bold crop and the variation of scale. It makes it feel new and really helps it stand out. So what's the super top secret fingerprint? Across all their projects, you'll see that the work is always in its work that once it's unleashed, becomes the thing others try to copy. The team. Honestly, not listed on the site because obviously it's top secret and I don't have clearance. Keep creative with y'all. But if you have any, share them in the comments. More on the way in.
Their other posts in the index, biggest breakout first.