Why it worked
The video uses a relatable 'console wars' trope to create a problem that is easily solved by the product, making the promotion feel like a natural part of the conversation.
Summary
A gamer complains about not being able to play a specific game on their console, but is then prompted to play it on PC. The video highlights the accessibility of PC gaming through the Steam platform.
Structure
- 1User expresses frustration about console game limitations
- 2User is prompted to play on PC
- 3User shows the Steam store on their laptop
- 4User accepts the suggestion
Product placement
The Steam store interface is shown on a laptop screen as the solution to the user's console gaming problem.
On-screen text
yeah, I really wanna play that game but they don't have it on PlayStation or Switch so I guess I can't
"play it on PC"