We're a free beverage company so they never cost money. Seriously.

@freewater.io

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SoundTikTok sound · original sound - freewater.io

Promoted product

FreeWaterfreewater.io

FreeWater is paid for by ads and each water donates ten cents to fight the global water crisis.

14 videos

Why it worked

The video uses a 'man-on-the-street' interaction to explain a unique, counter-intuitive business model, which creates curiosity and builds trust through authentic, unscripted reactions.

Summary

The founder of FreeWater hands out free water bottles to strangers in a public park to explain his business model. He explains that the water is funded entirely by advertisements on the packaging and that a portion of proceeds goes to charity.

Structure

1Founder approaches strangers with free water
2Explains the ad-funded business model
3Mentions charity contribution
4Discusses future free grocery store plans

Original caption

Our long term goal is to open free supermarkets around the world 🌎 #freewater #free #food #fyp #loveyou

More from @freewater.io

Product placement

The founder is holding and handing out FreeWater branded water cartons throughout the entire video.

On-screen text

a free beverage company so they never cost money. seriously the ads on the packaging pays for everything including ¢10 per water for charity I love this first product of our future free grocery stores here in Austin no that's an advertiser if you want to buy a house make sure you buy it from him are these different flavors it's just natural spring water we're free water and yeah they're all the same have a great day

Transcript

We're a free beverage company so they never cost money. Seriously. The ads on the packaging pays for everything including 10 cents per water for charity. That's great. I love this first product of our future free grocery stores here in Austin. Are you the founder? I am. Congratulations. This is a beautiful idea. Is that you? No, that's an advertiser. If you want to buy a house, make sure you buy it from him. Are these different flavors? It's just natural spring water. We're free water and yeah, they're all the same. Okay, thanks. Have a great day.