We're a free beverage company so they never cost money. Seriously.

@freewater.io

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Selling · Other Product

FreeWaterseen in 14 videos →https://www.freewater.io ↗

Why it worked

The video uses a 'man-on-the-street' interaction to explain a unique, counter-intuitive business model, which creates curiosity and builds trust through authentic, unscripted reactions.

Summary

The founder of FreeWater hands out free water bottles to strangers in a public park to explain his business model. He explains that the water is funded entirely by advertisements on the packaging and that a portion of proceeds goes to charity.

Structure

1Founder approaches strangers with free water
2Explains the ad-funded business model
3Mentions charity contribution
4Discusses future free grocery store plans
5Clarifies the advertiser on the bottle
6Confirms the product is just spring water

Product placement

Original caption

Our long term goal is to open free supermarkets around the world 🌎 #freewater #free #food #fyp #loveyou

More from @freewater.io

Their other posts in the index, biggest breakout first.

The founder is holding and handing out FreeWater branded water cartons throughout the entire video.

On-screen text

a free beverage company so they never cost money. seriously the ads on the packaging pays for everything including ¢10 per water for charity I love this first product of our future free grocery stores here in Austin no that's an advertiser if you want to buy a house make sure you buy it from him are these different flavors it's just natural spring water we're free water and yeah they're all the same have a great day

Transcript

We're a free beverage company so they never cost money. Seriously. The ads on the packaging pays for everything including 10 cents per water for charity. That's great. I love this first product of our future free grocery stores here in Austin. Are you the founder? I am. Congratulations. This is a beautiful idea. Is that you? No, that's an advertiser. If you want to buy a house, make sure you buy it from him. Are these different flavors? It's just natural spring water. We're free water and yeah, they're all the same. Okay, thanks. Have a great day.