For the first time ever, you guys get to decide what album cover I turn into Lego.

@andrewhoare_

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Selling · Ecom Product

Stereo Hoareseen in 9 videos →https://stereohoare.com/pages/custom-mosaic-designer ↗

Why it worked

The video leverages high audience engagement by giving viewers direct control over the creator's content, while subtly reinforcing his brand identity and project progress.

Summary

The creator invites his audience to vote on the next album cover he will recreate using Lego bricks. He sets specific guidelines for the submissions and mentions that the final piece will be built and featured on his brand's platform, Stereo Hoare.

Structure

1Creator announces audience participation for next Lego build
2Explains the struggle of choosing from many requests
3Sets three specific rules for submissions
4Promotes the brand Stereo Hoare for the final reveal
5Updates the ongoing 'selling a billion bricks' project total

Product placement

The creator mentions his brand 'Stereo Hoare' as the platform where the final build will be showcased.

Original caption

Episode 7 selling a billion bricks #business #entrepreneur #SmallBusiness #startup #ecommerce

More from @andrewhoare_

Their other posts in the index, biggest breakout first.

Call to action

Comment down below which album cover you want.

On-screen text

For the first time ever, you guys get to decide what album cover I turn into Lego. For the last two years, I've been the one deciding what album covers to turn into Lego every week. From classics to personal favourites. But as the requests keep piling up in the comments, it's hard to ignore what you guys want. I'm not sure how to keep everyone happy, or what's the fairest way to choose. But now, for the first time, the decision is in your hands. So comment down below which album cover you want, and the most liked comment will be the one that I build next. I only have three guidelines. First. Already made. Secondly. Too complex. 32 x 32 scale. Thirdly. Don't make it Donda. I'm excited to see what you guys come up with, whatever it is, and it will be built next week on Stereo Hoare. EPISODE 7 'Selling a Billion Bricks' Current Total: 2,278,464

Transcript

For the first time ever, you guys get to decide what album cover I turn into Lego. For the last two years, I've been the one deciding what album covers to turn into Lego every week. From classics to personal favourites. But as the requests keep piling up in the comments, it's hard to ignore what you guys want. I'm not sure how to keep everyone happy, or what's the fairest way to choose. But now, for the first time, the decision is in your hands. So comment down below which album cover you want, and the most liked comment will be the one that I build next. I only have three guidelines. Firstly, don't make it an album I've already made. Secondly, don't pick one that's too complex where it can't be designed on 32 by 32 scale. And thirdly, don't make it Donda. Oh, they're definitely going to do Donda. I'm excited to see what you guys come up with, whatever it is, and it will be built next week on Stereo Hoare. This has been episode 7 of selling a billion bricks. The current total is 2,278,464. It's crazy that.