Is it possible

@andrewhoare_

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Selling · Ecom Product

Stereo Hoareseen in 9 videos →https://stereohoare.com/pages/custom-mosaic-designer ↗

Why it worked

The video taps into the aspirational narrative of entrepreneurship and side hustles, using a unique and visually appealing product (Lego album covers) to capture attention. The creator's vulnerability and relatable journey from uncertainty to success, combined with a clear progression and a bold, almost unbelievable goal, likely resonated with viewers.

Summary

The creator documents their journey of selling custom Lego album covers, starting from a single sale two years ago to reaching 2,000 bricks sold. They highlight the process of building a website, finding suppliers, creating content, and marketing, ultimately questioning the ambition of reaching a billion bricks sold.

Structure

1Introduction to the journey
2Building the business infrastructure
3First sales and initial success
4Scaling up and marketing efforts
5Reaching a sales milestone

Original caption

Follow to see me hit a billion 😅 #business #entrepreneur #SmallBusiness #startup #ecommerce

More from @andrewhoare_

Their other posts in the index, biggest breakout first.

6

Reflecting on the long-term goal

Product placement

VK (drink) - appears on a bottle, does not act. Removing it would not change the video. Stereo Hoare (online store) - appears as order notifications, acts as the source of sales. Removing it would change the video. Lego - appears as building blocks, acts as the medium for creating album covers. Removing it would change the video. San Pellegrino (drink) - appears on a bottle, does not act. Removing it would not change the video.

Call to action

Follow to see me hit a billion

On-screen text

it being Broke Degenerate to website cover suppliers content EPISODE 2 'Selling a Billion Bricks' Album clue somehow website cover suppliers content Marketing over drop sold four absolutely random around wanted fast covers music of 2,000 which thank goal this 1000 but and So why not be Delusional?

Transcript

Is it possible to go from being a broke degenerate to a tenk a month entrepreneur? Just by selling Lego. This is episode 2 of 'Selling a Billion Bricks'. Two years ago I got my first brick album cover. I had no clue what I was doing but somehow managed to build the website, design the cover, find suppliers, create content. After a detailed marketing campaign over 50 videos, drop date, 4th Nov 2022, 5 PM. And I sold four. But I was absolutely gassed. Four random people from around the world actually wanted what I'd made. Fast forward 50 album covers in the community of music fans. Today I hit the milestone of 2,000 bricks, which is mental. Thank you so much. But the goal is a billion. And at this rate, it'd take me a thousand years to get there. But the internet moves fast and one video that blows up can change everything. So why not be delusional?