f**ked

@andrewhoare_

25.8K followers · usually 5.3K views a post

Views

33.5K

Likes

3.8K

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Selling · Other Product

Custom Mosaic Designerseen in 3 videos →https://stereohoare.com/pages/custom-mosaic-designer ↗

Why it worked

The video taps into the creator's personal journey and entrepreneurial hustle, which is a relatable and engaging narrative for many viewers. The use of visually interesting brick art and the clear progression from a personal project to a business venture creates a compelling story.

Summary

The creator documents their journey of turning a large quantity of bricks into album cover art, aiming to sell a billion bricks. They reflect on their past as a student and their transition to entrepreneurship, emphasizing the importance of authenticity in brand storytelling.

Structure

1Introduction and realization of a mistake (buying too many bricks)
2The process of creating album covers from bricks over 2.5 years
3Transition from student life to entrepreneurship
4Realization of the need to share the journey authentically
5Documenting the entire process of selling a billion bricks

Original caption

EPISODE 1 Selling a Billion Bricks #entrepreneur #SmallBusiness #startup #ecommerce #business

More from @andrewhoare_

Their other posts in the index, biggest breakout first.

6Current total of bricks sold and a call to follow for updates

Product placement

The video shows the creator making album covers out of bricks, which are then displayed on the wall. The creator also mentions the process of selling these brick creations and refers to a 'Custom Mosaic Designer' product via their bio link.

Call to action

Follow along to see how many times I have to say

On-screen text

f**ked I bricks 2.5 turning Album COVER me uni a moving but out crucial Sharing The Journey brands realise story Authentic engages I'm journey 'Selling a Billion Bricks' EPISODE 1 total 1,992,256 Bricks see to

Transcript

I fucked up. I bought literally half a ton of bricks. And for the last two and a half years, I've been turning them into album covers. Taking me from degenerate uni student to registering an actual company and moving into my own office. But I realized I've been missing out on something crucial. Sharing the journey. The best brands nowadays realize that telling their story and being authentic is what actually engages people. So I'm documenting the entire journey of selling a billion bricks. Episode 1. Total: 1,992,256 bricks. (Appreciate the support 🙏) Follow along to see how many times I have to say