300 days ago, I had a crazy idea.

@andrewhoare_

25.8K followers · usually 5.3K views a post

Views

102.3K

Likes

8.3K

Comments

196

Shares

319

Selling · Ecom Product

Stereo Hoareseen in 9 videos →https://stereohoare.com/pages/custom-mosaic-designer ↗

Why it worked

The video uses a compelling 'founder's journey' narrative that builds trust and highlights the product's utility, making the promotional aspect feel like a natural conclusion to a successful business story.

Summary

The creator shares the journey of building a custom Lego mosaic design tool and the subsequent viral success of his business. He explains how the tool works and invites viewers to try it out via a link in his bio.

Structure

1The origin story of the custom Lego mosaic tool
2The technical challenges and the development of the web-based designer
3How the tool works for the user
4The viral marketing success and business growth
5Scaling the team to meet demand
6The goal of selling a billion bricks

Original caption

Link in bio to try it out 🤝 #lego #business #startup #entrepreneur

More from @andrewhoare_

Their other posts in the index, biggest breakout first.

Product placement

Stereo Hoare Custom Mosaic Designer is the central subject of the video, shown in screen recordings and physical form.

Call to action

Comment down the word mosaic and I'll send you the link.

On-screen text

300 days ago I had a crazy idea I wanted to find a way to let you guys turn any album you wanted into Lego 300 days I've been designing, building, and refining it myself But the truth is, I couldn't always make the exact cover you wanted Maybe the colors were wrong, it was too complex, or I didn't have the time So I found a programmer And after months of hard work, late nights, setbacks, and way too much money spent I finally built the solution It's a brick mosaic designer Simply upload any image Choose your size, pick your colors, edit it however you want And then order straight through the site And we'll send you the bricks and the instructions So you get to build it yourself If you want to try it out, just comment down the word mosaic and I'll send you the link Then the promo video dropped And we got 10 million views all organically The website exploded We had record days, non-stop traffic Nearly a million images generated in a matter of weeks And honestly, I've spent the last month just trying to keep up Hiring 5 new people, expanding the team And doing everything we can to handle the demand It's been insane But seeing the support, the excitement, and the builds that you guys are making It's been unreal and I appreciate every single one of you Episode 21 'Selling a Billion Bricks' And easily the biggest one yet as we're adding over a million bricks to the total So it's now 5,369,130 And we've still got Black Friday and Christmas coming up So follow to see me hit a billion

Transcript

300 days ago, I had a crazy idea. I wanted to find a way to let you guys turn any album you wanted into Lego. For 300 days, I've been designing, building, and refining it myself. But the truth is, I couldn't always make the exact cover you wanted. Maybe the colors were wrong, it was too complex, or I didn't have the time. So I found a programmer and after months of hard work, late nights, setbacks, and way too much money spent, I finally built the solution. It's a brick mosaic designer. Simply upload any image, choose your size, pick your colors, edit it however you want, and then order straight through the site. And we'll send you the bricks and the instructions so you get to build it yourself. If you want to try it out, just comment down the word mosaic and I'll send you the link. Then the promo video dropped and we got 10 million views all organically. The website exploded, we had record days, non-stop traffic, and nearly a million images generated in a matter of weeks. And honestly, I've spent the last month just trying to keep up. Hiring five new people, expanding the team, and doing everything we can to handle the demand. It's been insane. But seeing the support, the excitement, and the builds that you guys are making has been unreal and I appreciate every single one of you. This has been episode 21 of selling a billion bricks and easily the biggest one yet as we're adding over a million bricks to the total. So it's now 5,369,130 and we've still got Black Friday and Christmas coming up, so follow to see me hit a billion.