5-9 after 9-5 as a Software Engineer

@annamxlv

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435.0K

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1.1K

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SoundTikTok sound · original sound - annamxlv

Promoted product

Treatwelltreatwell.co.uk

Treatwell is a brighter way to book hair and beauty appointments. Browse over 20.000 salons, read reviews and book your perfect treatment 24/7.

Why it worked

The video successfully blends a relatable 'day in the life' corporate aesthetic with a seamless product integration that solves a specific, relatable problem (needing a mood boost after a long day).

Summary

A software engineer uses the Treatwell app to book a last-minute hair treatment after a stressful workday. She visits the salon, gets her hair done, and expresses satisfaction with the result.

Structure

1Introduction of the 5-9 routine
2Identifying the need for self-care
3Booking a salon appointment via Treatwell
4Commuting to the salon

Original caption

@Treatwell because back-to-back meetings don’t count as self-care 💅🏻 use TREATANNA15 for 15% off 🫶🏻 #corporatelife#corporate#corporategirl#corporategirlie#corporatelife#salontreatment#londonbeautysalon#londonbeauty#haircare#hairtreatment#hairstylist

More from @annamxlv

Product placement

The Treatwell app interface is shown multiple times during the booking process, and the brand is mentioned explicitly in the voiceover and caption.

Call to action

use TREATANNA15 for 15% off

On-screen text

5-9 after 9-5 as a Software Engineer today needed treatwell Find the best deals Spice of Life Spa/kingcross/angel/old street massage beautiful nearby Booking confirmed PIED-DE-POULE ampoule tips Treatwell

Transcript

My 5 to 9 is a software engineer. My 9 to 5 was rough today, so I needed something to lift up my mood. I opened Treatwell to find something. My hair was a mess, so my eye was caught by many salon treatments. Scrolled a bit, so many beautiful salons. I found one nearby. Perfect. Off to the metro, Victoria line. Not too crowded today. The salon looked really nice. We did a hair mask and ampoule treatment, and the stylist gave me some great hair care tips. But the final result is so worth it. Now I'm ready for the party tomorrow. Thanks Treatwell. Sometimes all you need is a good hair day.