Why it worked
The post taps into a common life transition (moving in with a partner) and a relatable fear (making new friends in a new place), prompting engagement through a direct question seeking advice.
Summary
The creator is asking for advice from women who have moved in with a partner in a different state. She is seeking one key piece of information that she wishes she knew beforehand.
Structure
- 1Announces upcoming move-in with boyfriend in a new state.
- 2Expresses excitement but also fear about making friends.
- 3Asks for advice from experienced women.
- 4Requests one crucial piece of information.
Call to action
The girls who have done it, what's ONE thing you wish you knew first?
On-screen text
moving in with a man in a few months (in a different state w/ my bf whom I love dearly)
The girls who have done it, what's ONE thing you wish you knew first?