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144Silent UGCCuriosity Gap hook
Hook
Voilà ce que tu manges chaque matin 😱
@funkie_fr
7.8K followers · usually 1.3K views a post
Views
187.5K
Likes
3.3K
Comments
173
Shares
193
Why it worked
The video uses a strong visual contrast and a 'fear-based' hook about unhealthy ingredients to immediately capture attention, followed by a clear, benefit-driven solution.
Summary
The video contrasts a generic, unhealthy chocolate spread made of oil and sugar with a healthier alternative, Funkie. It demonstrates the unhealthy ingredients of the former before showcasing the cleaner, French-made, organic ingredients of the Funkie spread.
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Transcript, structure and on-screen text
5 beats and 7 lines of on-screen text — the parts you need to write your own version.
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Original caption
Arrête de manger ça 😱😱😱 #funkie #pateatartiner #nutella #oliviarodrigo #screaming
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