The video uses a relatable 'treasure hunt' format, showing a highly-requested product being found in a common retail setting, which builds social proof and excitement.
Summary
A person finds and shows off a bag of Funkie gluten-free chocolate cereal at a grocery store. The video highlights the product packaging and its ingredients list.
Structure
1Locating product on store shelf
2Picking up the bag
3Showing the front of the packaging
4Showing the ingredients list on the back
Product placement
The Funkie cereal bag is the central focus of the video, shown from the front and back.
Original caption
Spotted chez Intermarché 👀 Aussi dispo chez Carrefour, Auchan et funkie.fr 😍
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On-screen text
OMG je viens enfin de trouver les nouvelles céréales Funkie sans gluten