Why it worked
The video uses a relatable 'treasure hunt' format, showing a highly-requested product being found in a common retail setting, which builds social proof and excitement.
Summary
A person finds and shows off a bag of Funkie gluten-free chocolate cereal at a grocery store. The video highlights the product packaging and its ingredients list.
Structure
- 1Locating product on store shelf
- 2Picking up the bag
- 3Showing the front of the packaging
- 4Showing the ingredients list on the back
Product placement
The Funkie cereal bag is the central focus of the video, shown from the front and back.
On-screen text
OMG je viens enfin de trouver les nouvelles céréales Funkie sans gluten