After 9 months of shopping, I finally decided on my first ever watch.

@melissasollee

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Promoted product

Bvlgari Serpentibulgari.com

Why it worked

The video leverages the 'luxury shopping journey' narrative, which builds anticipation and provides high-quality, aspirational content that resonates with viewers interested in fashion and investment pieces.

Summary

The creator documents her nine-month journey of shopping for her first luxury watch, comparing various high-end models from brands like Cartier and Jaeger-LeCoultre. She ultimately selects a Bvlgari Serpenti Tubogas, explaining her decision-making process and teasing an upcoming unboxing video.

Structure

1Introduction to the search for a first luxury watch
2Reviewing various luxury watch models
3Comparing different Bvlgari Serpenti styles
4Final decision and teaser for unboxing

Product placement

The video features the creator trying on various Bvlgari Serpenti watch models at a Bvlgari boutique.

Original caption

Getting my dream watch 🤭🐍✨ @Bvlgari #bvlgari #bvlgariserpenti #serpentiwatch

More from @melissasollee

Call to action

stay tuned for an unboxing soon

On-screen text

After 9 months of shopping I finally decided on my first ever watch this is by far the most expensive purchase I've made in my life so I really wanted to be thoughtful and find the perfect piece to start my collection with I tried on so many watches over the last few months the Cartier Panthere, the Tank Louis the Baignoire bangle and even the Jaeger Reverso but nothing really stuck with me the way the Bvlgari Serpenti did I always caught myself thinking back to this one before making the final call I tried on the Serpenti Seduttori which was stunning but my heart was definitely set on the Tubogas I tried on the double coil which is beautiful but a bit much for everyday wear the green and black dials were gorgeous but didn't really suit my skin tone as well I also loved the steel white face with diamonds but wasn't sure how well it went with the rest of my gold jewelry after a lot of debating I finally landed on one that felt perfect stay tuned for an unboxing soon

Transcript

After 9 months of shopping, I finally decided on my first ever watch. This is by far the most expensive purchase I've made in my life, so I really wanted to be thoughtful and find the perfect piece to start my collection with. I tried on so many watches over the last few months, the Cartier Panthere, the Tank Louis, the Baignoire bangle, and even the Jaeger Reverso, but nothing really stuck with me the way the Bvlgari Serpenti did. I always caught myself thinking back to this one. Before making the final call, I tried on the Serpenti Seduttori, which was stunning, but my heart was definitely set on the Tubogas. I tried on the double coil, which is beautiful, but a bit much for everyday wear. The green and black dials were gorgeous, but didn't really suit my skin tone as well. I also loved the steel white face with diamonds, but wasn't sure how well it went with the rest of my gold jewelry. After a lot of debating, I finally landed on one that felt perfect. Stay tuned for an unboxing soon.