Aritzia: What NOT to get and What to get instead as a former Style Advisor

@melissasollee

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Aritziaseen in 14 videos →https://www.aritzia.com ↗

Why it worked

The video leverages the 'insider knowledge' authority of a former employee to provide high-value, actionable shopping advice that saves the viewer money, creating immediate trust.

Summary

A former Aritzia employee provides advice on which specific clothing items to avoid and which superior alternatives to purchase from the brand. She explains her recommendations based on fabric quality, transparency, and durability.

Structure

1Introduction as former employee
2Critique of Gallery Top
3Recommendation of Ravish Top
4Critique of Essential Cashmere line
5Recommendation of Cotton Charm and Wool Cashmere lines
6Closing CTA

Product placement

Aritzia clothing items (Gallery Top, Ravish Top, Essential Cashmere Cardigan, Cotton Charm London Cardigan, Wool Cashmere London Cardigan)

Original caption

My two cents as former Aritzia style advisor #aritzia #aritziastyleadvisor

More from @melissasollee

Their other posts in the index, biggest breakout first.

Call to action

Follow for part 2

On-screen text

ARITZIA What NOT to get X & What to get instead V as a former Style Advisor which is really popular on TikTok right now and it looks amazing in photos Materials & Care Content: 92% polyester, 8% elastane. Lining: 94% polyester, 8% elastane Care: Machine wash Imported I'm also just not a fan of this awkward seam in the middle of the torso Instead I would get the ravish top in the casual version which is what I'm wearing Materials & Care Content: 90% cotton, 10% elastane Care: Machine wash Imported and it's such a flattering top that can be worn multiple ways Second item I would not get is their essential cashmere line I really love this fabric 100% cashmere but I was having so much trouble with these little fibers that kept falling out sticking to my face and makeup and other clothes that I had to stop wearing it What I recommend instead is their cotton charm fabric which is 95% cotton and 5% cashmere Materials & Care Content: 95% cotton, 5% cashmere: Ribbed Trim: 91% cotton, 4% cashmere, 4% polyamide, 1% elastane Care: Hand wash Imported or even their wool cashmere line which is 70% wool and 30% cashmere Materials & Care Content: 70% wool, 30% cashmere: Ribbed Trim: 68% wool, 27% cashmere, 6% polyamide, 1% elastane Care: Hand wash Imported and so much more wearable Follow for part 2

Transcript

I used to be a style advisor at Aritzia and here is what not to get and what to get instead if you want to save your money. Number one is the gallery top which is really popular on TikTok right now and it looks amazing in photos but it's basically all polyester and the material is really thin that the lighter colors are pretty see through. I'm also just not a fan of this awkward seam in the middle of the torso. Instead I would get the ravish top in the casual version which is what I'm wearing. It's 90% cotton and the material is quite substantial so even the lighter colors are not see through and it's such a flattering top that can be worn multiple ways. Second item I would not get is their essential cashmere line. I really wanted to love this fabric because it's 100% cashmere but I was having so much trouble with these little fibers that kept falling out, sticking to my face and makeup and other clothes that I had to stop wearing it. What I recommend instead is their cotton charm fabric which is 95% cotton and 5% cashmere or even their wool cashmere line which is 70% wool and 30% cashmere and so much more wearable. Follow for part 2.