Parle-moi en toute honnêteté s'il vous plaît.

@alexis.thmr

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Why it worked

The video works because it taps into a common pain point for developers—high platform fees—and presents a 'hidden' solution that feels like a valuable discovery, encouraging engagement through relatability.

Summary

The creator expresses frustration that he was not previously aware of Apple's Small Business Program, which reduces the commission fee for app developers from 30% to 15%. He explains the standard cost of putting an app on the App Store and asks his audience if they were also unaware of this program.

Structure

1Creator asks for honesty regarding a missed opportunity
2Shows the Apple Developer website on screen
3Explains the standard 30% commission fee
4Reveals the 15% commission rate through the Small Business Program
5Asks the audience if they were also unaware of this information

On-screen text

99$/an + 30%/vente + 15%/vente

Transcript

Parle-moi en toute honnêteté s'il vous plaît. Pourquoi personne ne m'a parlé de ça avant ? Apple Store Small Business Program. Donc je vous explique, pour mettre son application sur l'App Store, il faut payer 99 dollars à Apple plus une commission de 30% de base. Mais avec ça, App Store Small Business Program, la commission Apple est réduite à 15%. Alors dites-moi sincèrement s'il vous plaît, est-ce que c'est moi l'idiot du village ou je suis pas le seul à pas avoir l'info ?