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16.7Silent UGCBefore / After hook
Hook
Tout quitter pour lancer une app qui empêche ma génération de gâcher sa vie
@alexis.thmr
1.5K followers · usually 906 views a post
Views
14.9K
Likes
465
Comments
21
Shares
11
Why it worked
The video uses a relatable 'quarter-life crisis' narrative to build emotional connection before introducing the product as the solution.
Summary
The creator shares a personal journey of quitting his job to develop a mobile app called Quarter Life. The video shows him working on his laptop and then displays the app's interface on a smartphone.
Structure
- 1Creator working on a laptop
- 2Transition to showing the app on a phone
- 3Displaying the app's features and interface
- 4Final shot of the app store page
Product placement
The app 'Quarter Life' is the central focus of the video, shown in use and on the App Store.
On-screen text
Tout quitter pour lancer une app qui empêche ma génération de gâcher sa vie
Original caption
À 25 ans je pensais être en train de rater ma vie. CDI, routine, mauvaises habitudes. Rien ne me ressemblait vraiment. Alors j’ai tout quitté pour créer Quarter Life : une app qui aide ma génération à mieux se connaître et à faire des choix qui leur ressemblent enfin #quarterlifecrisis #developpementpersonnel #25ans
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