J'ai créé une application pour ceux qui se sentent perdus

@alexis.thmr

1.5K followers · usually 906 views a post

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3.1K

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SoundTikTok sound · original sound - 80s throwback hits

Promoted product

Quarter Life

Je construis des apps pour le plaisir. J’essaie d’en vivre. Ici, tu trouveras mes projets, ma progression et ce qui m’inspire en ce moment.

4 videos

Why it worked

The video effectively uses a 'native mention' strategy by showing the app in various contexts of the creator's life, making it relatable and less like a direct advertisement. The use of French and the relatable hook about feeling lost likely resonated with a specific audience.

Summary

The creator introduces an app they developed called Quarter Life, designed for individuals who feel lost. The video shows various scenes of the creator's life, interspersed with glimpses of the app's interface and its app store listing.

Structure

1Introduction of the app concept
2Demonstration of app interface on laptop
3App store listing for Quarter Life
4Creator's personal life montage

Original caption

Tu te sens paumé dans ta vie ? Moi aussi. Alors j’ai créé une app pour ça #quarterlifecrisis #25ans #20ans

More from @alexis.thmr

Product placement

Quarter Life (app): ACTS - it is shown on the app store and its interface is displayed on a laptop screen. Removing it would change what happens in the video. Alexis Thomar (creator): APPEARS - his name is listed as the developer on the app store page. Removing it would not change what happens in the video.