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23.5Talking HeadResult / Flex hook
Hook
J'AI DÉPENSÉ €24
@alexis.thmr
1.5K followers · usually 906 views a post
Views
20.9K
Likes
168
Comments
6
Shares
16
Why it worked
The video uses a relatable 'I got tricked by good marketing' narrative to provide genuine value, making the product promotion feel like an educational case study rather than an ad.
Summary
The creator explains how a highly effective onboarding process and a gamified discount wheel led him to purchase a subscription for the Yazio calorie tracking app. He then uses this example to highlight the app's successful marketing strategy.
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Transcript, structure and on-screen text
5 beats, a 150-word transcript and 44 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
J’ai testé l’app Yazio juste par curiosité maintenant j’ai un abonnement d’un an 😭 Le pouvoir d’un bon onboarding #mobileapp #marketing #saas
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