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1.5KTalking HeadDirect Question hookFinance
Hook
CHANEL OR DIOR?
@moniify
164.9K followers · usually 5.3K views a post
Views
6.2M
Likes
182.0K
Comments
574
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2.7K
Why it worked
The video leverages the viewer's interest in luxury brands and the popular 'this or that' format to create engaging content. The creator's personal connection to the brand 'Hermès' adds a relatable element, while the consistent branding of 'Moniiify' serves as a subtle promotion.
Summary
The creator asks viewers to choose between luxury brands like Chanel, Dior, Cartier, Louis Vuitton, Rolex, Hermès, Van Cleef & Arpels, and Patek Philippe. They ultimately choose Hermès, stating it's their brand.
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Transcript, structure and on-screen text
16 beats, a 58-word transcript and 21 lines of on-screen text — the parts you need to write your own version.
Original caption
This or that - luxury edition @loveluxury.co.uk #luxury #thisorthat #femaleceo
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