WHY HAS DUOLINGO LOST SO MUCH MONEY?

The video uses a provocative question about a well-known brand (Duolingo) to draw viewers in. It then provides a seemingly simple, yet intriguing, explanation that touches on current trends like AI and social media strategy, making it relatable and shareable.

The video explains that Duolingo's financial struggles are linked to the departure of their social media manager, Zaria Parvez, who had grown their TikTok following significantly. The CEO's push for an "AI first" approach, replacing human contractors with AI, is cited as a contributing factor to the slowdown in growth and investor concern.